Watson Vineyard & Brewery

Executed in partnership with Limetree Design Group

In 2022, the Watson family purchased a building in downtown Coleman, TX to expand their existing wine business into a tasting room and brewery. Watson reached out to Limetree Design Group (in partnership with Reverberate Creative) to support their brand expansion.

Watson's new logo marks were designed to honor the established Watson Vineyard color palette and typography. They were applied to the exterior through custom-built illuminated signage, vinyl decal application, and distressed painted mural concepts.

We leveraged user-friendly Microsoft Office applications to develop a main menu template in Word and supplemental table tent card layouts in PowerPoint. Single-panel wood menu holders honor the brand color palette with a deep burgundy stain and etched logo revealing the natural wood tone, and the sourced table tent hardware is both magnetic and chalk-friendly.

The oversized wall menu board is a functional focal point in the Watson tasting room. It offers customers quick visibility of available items while providing essential sound control in the space. Our concept features deep burgundy stained acoustic wall paneling, high-visibility white logo and lettering, and a modular hook and panel system for fast updates.

Existing label art was utilized for paperboard coasters and fine art prints available for purchase in various sizes in store and online. Watson also leveraged Limetree to source and apply branding to their everyday glassware, growlers, packaging, and gift shop merchandise.