Le Midi
An urban wine bar with Mediterranean flair serving unique wines, aperitifs, and small plates in Chicago’s eclectic Wicker Park neighborhood.
Web Design + Build, Digital Marketing, Graphic Design, Photography + Retouching
Founded by notable Chicago wine pros Seth Wilson and Craig Perman, Le Midi celebrates a beloved European tradition: l’heure de l’apéro, the time to gather and relax with friends and family with a glass of wine and small bites. Patrons enjoy unique small-production wine pours in a warm and welcoming atmosphere draped in vibrant blues of the Mediterranean. The brand’s visual identity takes cues from French New Wave cinema and bold vintage newspaper headlines.
Reverberate supported Le Midi’s launch with a multi-phased approach to the design deliverables. A pre-launch landing page was executed first to generate leads and anticipation while the property and full brand visual identity were under construction. Pre-launch social media concepts leveraged stock photography and typographic treatments with pops of blue to introduce the brand’s look and feel.
Le Midi’s digital presence evolved with the completion of the interior and exterior renovation, development of web content, and response from patrons. The website and social media platforms were updated to showcase and share the newly designed space, hours of operation, menu offerings, events, accolades, and new offerings.
Since opening its doors in 2022, Le Midi has been featured by Chicago Magazine, Block Club Chicago, Choose Chicago, Wine Spectator, and the New York Times. Reverberate continues to support Le Midi’s growth by offering a full range of brand and marketing services, including graphic design, email marketing, and photography.
